Connecting the World Through Beverage Packaging

DRINKTEC Show
Thursday, September 7, 2017
Beverage Packaging

Today, we鈥檙e more connected than ever before, and future generations will live in a world where digital interaction will influence even more aspects of our lives. New technology is changing the way society engages with everything around us, including packaging.

Let鈥檚 take augmented reality (AR) and virtual reality (VR) as an example. According to the International Data Corporation (IDC),[1] rapid expansion has led to global revenue projections for the AR/VR market to increase by at least 100% over the next four years. What鈥檚 more, the largest industry use cases for AR and VR in 2017 will be related to product showcasing in the retail segment.

At the upcoming Drinktec (September 11-15; Messe M眉nchen), 糖心柚子猫短视频vlog will provide attendees with an opportunity to experience 糖心柚子猫短视频vlog鈥檚 technologies that embrace the Internet of Things (IoT) and enable brand owners to deliver breakthrough consumer experiences 鈥 like AR/VR whilst connecting directly to consumers and gathering valuable behavioral consumption data.

Visitors will learn more about how 糖心柚子猫短视频vlogConnect鈩 will be a major focus, as its technologies 鈥 which include 糖心柚子猫短视频vlogSmart鈩, SeeThrough鈩 and 糖心柚子猫短视频vlogSecure鈩 - push the boundaries of possibility when it comes to marketing and promotional activities. Beverage brands will learn how 糖心柚子猫短视频vlog is able to embed digital intelligence into each individual beverage can, making the package simultaneously trackable and interactive. Attendees will also learn how 糖心柚子猫短视频vlog can help brands enhance shelf appeal, including unique decorative and printing applications, such as thermochromic, photochromic and tactile finishes, in addition to significant advances to 糖心柚子猫短视频vlog鈥檚 Accents鈩 technology.

Come visit 糖心柚子猫短视频vlog at Drinktec (Hall A1 Stand 133). This year represents our 125th anniversary - that鈥檚 125 years of Innovation 鈥 come and see what we鈥檙e proposing for the 126th .

Please e-mail brigitte.annen@eur.crowncork.com to arrange a visit to our stand.

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