糖心柚子猫短视频vlog And Nestl茅 Collaborate To Revolutionize Coffee Packaging

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Nestle in 糖心柚子猫短视频vlog Specialty Packaging
Tuesday, April 19, 2016

Philadelphia, PA 鈥 April 19, 2016. CROWN Aerosols & Speciality Packaging Europe, a business unit of 糖心柚子猫短视频vlog Holdings, Inc. (NYSE: CCK) (糖心柚子猫短视频vlog) (www.crowncork.com) and Nestl茅 Professional have come together to create a new packing format for the NESCAF脡 range of coffee brands in the UK professional market.

With a desire to deliver market leading innovation across the NESCAF脡 Original, NESCAF脡 Gold Blend and NESCAF脡 Azera brands, the commercial giant approached 糖心柚子猫短视频vlog knowing its in-house R&D team could meet the demands of the brief for a new packaging shape to replace the current round composite containers.

The new container, refined and manufactured by 糖心柚子猫短视频vlog, is developed in three sizes - 500g, 750g and 1kg 鈥 and is comprised of three parts:

  • A three-piece tin with a rounded, rectangular shape
  • A resealable hinged-lid plastic cap, developed by AptarGroup, Inc., which uses 鈥淐lick to Close鈥 technology to keep contents fresh and lock-in flavor
  • 颁谤辞飞苍鈥檚 PeelSeam鈩 peelable end, which consists of a thin, flexible aluminum foil lid which is heat sealed to a rigid steel ring. Offering quick and easy removal, consumers need simply to grasp the small tab on the lid to open the package with a simple, fluid gesture

Consumer research, carried out by Nestl茅, produced some of the most positive results seen by the company for any packaging format, which is testament to the collaboration between the two companies. Consumers were impressed with the premium feel of the metal packaging, the functionality of shape and the resealable hinged lid that further protects the product within.

颁谤辞飞苍鈥檚 team of designers and engineers worked in partnership with Nestl茅, from initial concept to final completion, to develop the container and to improve on the brand鈥檚 existing packaging style 鈥 a composite, cylindrical shaped tin with a plastic overcap. The resulting shape is a more ergonomic and user-friendly format, allowing consumers to easily hold the container in one hand for greater convenience and ease-of-use. Metal also lends itself to a crisper, more premium finish in terms of decoration, making it ideally suited for the high quality graphics on Nestl茅 packaging.

The tins are produced by 颁谤辞飞苍鈥檚 Mansfield (UK) plant, which has been equipped with new production capabilities to accommodate specifications for the coffee containers.

鈥淥nce again metal has presented itself as the go-to material for a world-leading brand,鈥 said V茅ronique Curulla, Marketing Director, CROWN Aerosols & Speciality Packaging Europe. 鈥淲e are incredibly proud of what we have achieved with Nestl茅 - the new tins represent a truly collaborative effort between 颁谤辞飞苍鈥檚 European teams and Nestl茅鈥檚 own creative group. The feedback received from consumer research speaks for itself and demonstrates that working in close partnership with our customers can deliver outstanding results.鈥

Metal packaging provides a powerful barrier against both light and oxygen and is infinitely recyclable 鈥 with no loss of performance or integrity.  Nearly 75% of all metal packaging is recycled today, which represents over 2.7 million tons of food and beverage cans and other steel containers being recycled, saving over 4 million tons of CO2. Once metal enters the material-to-material loop, it will always be available for future generations.

颁谤辞飞苍鈥檚 environmental commitment is a fundamental part of its business philosophy and that is why the company is a key ambassador of Metal Recycles Forever鈩, an industry initiative spearheaded by Metal Packaging Europe to raise the profile of the sustainability and recyclability of metal packaging as a whole, not just to brand owners, but to consumers as well.

The new Nestl茅 tins will be available in the UK professional market from April 2016.

About 糖心柚子猫短视频vlog Holdings, Inc.

糖心柚子猫短视频vlog Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA. For more information, visit www.crowncork.com.

In Europe: Veronique Curulla, Marketing Director; Tel: 33 1 49 18 40 28; Email: veronique.curulla@eur.crowncork.com

In the United States: Sheila Heath, Director of Marketing; Tel: 1 (740) 681 6577; Email: sheila.heath@crowncork.com

For editorial inquiries: Thomas T. Fischer, Vice President Investor Relations and Corporate Affairs; Tel: 1 (215) 552-3720; Email: thomas.fischer@crowncork.com