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Engagement between brands and consumers has never been greater. Modern technology has enabled a new generation of shoppers, who are able to comment on, share and review their experiences in real-time. This dialogue means that ‘brand experience’ is no longer shaped by the few, but by many. With the appetite for interaction increasing steadily in our digitally driven world, now...

In recent years, the veganism movement has spiked globally. In the U.K., people are now eating 50% less beef, in Portugal, 60,000 people identify as vegan and in the U.S., there were as many searches for vegan Thanksgiving recipes in 2018 as there were for traditional turkey meals. To commemorate this rising ideology, World Vegan Month takes place every November...

Yardley, PA – December 13, 2018. Mountain Dew, a PepsiCo International brand, has launched a special edition 33cl package featuring fluorescent inks in the Middle East. Designed to attract consumer attention and boost sales in the hot summer season, the ultra-bright green color on the can accentuates the bold Mountain Dew logo and reinforces the brand’s image. The neon color...